Three brands. One WordPress page. No systems.
Sheepdog Security multi-brand digital build and operations systems case study College Station TX College Station · Bryan-College Station, TXA private security and bartending company running three brand identities under one entity. Running on a basic WordPress site with no operational systems, no SEO, and no scalable digital presence.
One entity. Three identities. Zero infrastructure.
Sheepdog Security LLC, owned by Joshua Kothmann, operates three distinct brand identities under a single entity. Private security, bartending services, and event staffing. Each targeting different markets in the Bryan-College Station area. Fraternity formals, festivals, commercial properties, bars.
The existing digital presence was a single-page WordPress site with a stock layout, no SEO, and no distinction between the three brands. Internally, there was no system for financial management, no contractor credential tracking, no scheduling infrastructure, and no operational backbone.
The business was generating revenue through reputation and word-of-mouth. But it was running on paper, phone calls, and memory. That works until it doesn't.
Three different services. Three different audiences. One generic WordPress page that looked like every other local security company. The brand identities existed in Josh's head. Not anywhere a client could see them.
Building the machine from the ground up.
This engagement has two layers. The visible layer: the multi-brand website, the SEO, the social presence, the Google Business Profile. And the invisible layer. Custom operating systems that give Josh the ability to actually run three brands without drowning in spreadsheets.
Three Brand Identities
Defining the visual identity, voice, and positioning for each of the three brands under the Sheepdog entity. Each with its own target market and personality.
Multi-Brand Website
Building a multi-page front-end that houses all three brands with territory-specific pages, clear service differentiation, and independent navigation paths per brand.
Financial Management System
Custom operating system for tracking revenue, expenses, payroll, and profitability across all three brands under one entity.
Credential & License Tracking
System for tracking contractor certifications, Level II/III security licenses, background checks, and expiration dates. Keeps compliance current across all active workers.
Scheduling System
Infrastructure for managing contractor availability, event assignments, shift coverage, and multi-brand scheduling without conflicts.
SEO, Multi-Territory
Optimizing for College Station, Bryan, and surrounding areas with territory-specific landing pages and local search strategy per brand.
Google Business Profile
Setting up and optimizing GBP for the primary brand to own local search for security-related queries in the BCS area.
Social Media & Indexing
Full social media setup, Google indexing, and directory submissions across all three brands to establish a discoverable, consistent digital presence.
General Business Consulting
Continuous strategic consultation on operations, growth, pricing, and how to scale a multi-brand service business without losing control.
This one's still being built.
Sheepdog is an active, ongoing engagement. The brand identities are taking shape, the website is under construction, and the operational systems are being designed and built in parallel. When it's finished, Josh will have a company that looks, operates, and scales like it has a team behind it. Because it does. It's just a team of one.